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The Founders

Rachel Malsin

After graduating from NYU with a Masters in occupational therapy, Rachel practiced OT for 6 years working with autistic children. Having had the experience of successfully navigating through her own food allergies, Rachel took a special interest in the undeniable impact that food allergens, such as gluten and dairy, had on these children’s behavior.

After years of suffering from various ailments triggered by food sensitivities, Rachel embarked on her first 7 day juice fast in 2009, followed by a 90 day raw vegan diet. That personal journey led her to discover the power of cold-pressed juicing. However, upon moving to San Francisco, Rachel wasn’t satisfied with the options available and felt inspired to do something about it. . . this is when Project Juice was born. Since inception, Rachel’s mission has been to demystify the thought that juicing and a raw vegan diet is synonymous with yoga and meditation centers only. Through Project Juice, Rachel intends to create approachable, convenient products that fit into everyone’s life with ease.

Rachel’s favorite juice: Deep Green
Favorite quote:

Greg Malsin

Greg is a self proclaimed health and fitness junkie, first discovering his passion for all things lean and green as a sophomore in high school. He was amazed at the transformative impact that a plant-based diet had on his mind and body. Greg earned his bachelor’s from Washington University in St. Louis and continued on to complete his MBA from the Yale School of Management. While his studies led him into a career in investment banking, his passion for wellness drew him to work with companies with a focus on healthy living. After spending several years in finance, Greg decided to follow his passion more aggressively and traded in his excel spreadsheets for a Norwalk Juicer, co-founding Project Juice with his wife Rachel and their business partner Devon.

Greg’s favorite juice: Chocolate Protein
Favorite Quote:

Devon Briger

Having received her Masters degree in finance and marketing from Columbia University, Devon’s breadth of professional experience includes management roles on the corporate side of companies like Microsoft, Starbucks and Kraft Foods. As an avid juicer and a believer that healthy should also be convenient, Devon decided to marry her passion for healthy foods with her consumer product and marketing experience co-founding Project Juice with her business partners Rachel & Greg Malsin. As a wife and mother of four who manages to squeeze in a daily workout and dedicate endless hours each day to bringing Project Juice’s mission to life, Devon understands the positive impact of PJ’s goal to make healthy living convenient more than anyone.

Devon’s favorite juice:
Favorite Quote: Winner’s never quit and quitters never win - Vince Lombardi.

Lori Kenyon Farley

Lori was raised in New York, but after attending law school in Southern California, she fell in love with the weather and lifestyle of the West Coast, and decided to stay. The first 15 years of her professional life were spent working in finance and law, where she honed her skills in analysis, writing and strategic planning. She spent those same years satiating her creative side by spending free time creating innovative workouts for herself and developing healthy recipes. She met her current business partner, Marra St. Clair, when she was feeling particularly torn between her career and her passion for wellness, and together they built a vision and brand that allowed Lori to not have to choose one over the other.

In early 2010, Lori and Marra co-founded Ritual Wellness, So Cal’s original purveyor of organic cold-pressed juice cleanses. In 2013, the pair co-authored “The Juice Cleanse Reset Diet”, to help educate more people about the impact of nutrition on health. In March 2015, Kenyon and St. Clair merged their company with Project Juice to bring their certified organic, non-GMO, cold-pressed juices, nut mylks, cleanses and plant-based foods to a wider audience across the country, creating the West Coast's leading certified USDA organic juicery.

Lori’s Favorite Juice: Immunity
Words she lives by: “People are capable, at any time in their lives, of doing what they dream of.” – Paulo Coelho

Marra St. Clair

During her college years at Loyola Marymount University, Marra was diagnosed with celiac disease, which sparked her enthrallment with living a healthier lifestyle and deciphering food labels. Upon graduating, Marra dedicated nearly a decade to wellness coaching and training her private clientele in Pilates, Personal Training, Reiki and Gyrotonic. Marra is a board Certified Nutritional Consultant and a seasoned Holistic Health Coach, who specializes in cleansing, plant based nutrition, and the mind-body connection.

In early 2010, Marra co-founded Ritual Wellness, So Cal’s original purveyor of organic cold-pressed juice cleanses, with business partner Lori Kenyon Farley. In 2014, the pair co-authored “The Juice Cleanse Reset Diet”. In March 2015, Kenyon and St. Clair merged their company with Project Juice to serve a wider audience, creating the West Coast's leading certified USDA organic juicery.

Marra’s Favorite Juice: Deep Greens
Words she lives by: “The mind is everything. What you think you become.” - Buddha