I help people express themselves – my role is to be a source of ideas and inspiration in their lives – to help them discover their juice, and bring it to life creatively.

Not that I’d call myself an entrepreneur – but somehow I’ve always managed to find myself at the start of the bold and the brave in business. The most famous of these (apart from Juice! of course) was St Luke’s, London - an innovative, award-wining business wholly owned by its employees. I stayed 5 years, made Head of Planning, and looked after planning for HSBC bank, the government’s New Deal program (taking the agency to ‘agency of the year’), Boots cosmetics and toiletry brands, Clarks Shoes, and BBC Radio. In 1999, I was asked by Blazing Paradigm in San Francisco to set up planning for the agency, figure out its positioning, and help pioneer the idea of branded content through their entertainment group, Banjo.

I’ve always been about ideas, ideas that can and should be brought to life in any number of ways (ie. not just advertising). I’ve been building what I call my tool shed of techniques and approaches to stimulating creativity and self-expression for quite a number of years and in a variety of ways – through my early training in group moderating skills across Europe, my career in advertising where I had a reputation as a ‘creative planner’, to my training as a healer, and about 7 years studying a variety of types of psychotherapy (large group self-development, neo-Reichian bio-energetic work, Gestalt, and systemic therapy).

I met Bonnie in late 2000 and haven’t looked back. I’ve always had a strong interest in systems, how environment and structure influence creativity (how if you change the way you work you change the way you think) and, of course, building my tool shed.

 


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